Power Games

New US tariff regime could see UK become less competitive, experts warn

The US rolled out a new tariff plan that treats imports differently. British exporters could lose ground unless talks change the rules.

Why this matters: Bookmark US president Donald Trump’s latest tariffs are not set to see further changes for UK firms, but there are fears British exporters could lose out after the EU secured a more favourable trade deal.

What happened

The US announced a new tariff regime that replaces temporary levies. It sets new tariffs of about 10%–12.5% on imports from roughly 60 countries, including the UK.

follows a legal reset after temporary 10% levies were struck down by the US Supreme Court. Officials say the tariffs target goods tied to forced labour concerns.

Who wins here

The US government gains more control over which imports face higher costs. Countries that sealed better trade deals with Washington now have a price edge over the UK.

Some American businesses and policymakers win political cover. They can claim tougher action on forced labour while steering trade toward preferred partners.

How the play works

The core mechanism is a tariff list paired with investigations into labor and digital taxes. Tariffs raise prices on targeted imports and shift buyer choices toward cheaper or tariff-free sources.

Separate probes into digital services taxes give the US leverage to threaten more tariffs. That creates bargaining power in trade talks without a formal deal.

Why it matters

For UK firms, this is a cost and access story. Tariffs can raise export costs or cut the UK’s advantage where the EU has better terms with the US.

That can mean higher prices, lost orders, and pressure on jobs in factories and supply chains. Small exporters may be the least able to absorb the shift.

What to watch next

Watch UK-US negotiations and which goods get exemptions or lower rates. If Britain secures carve-outs, the trade hit may ease for some sectors.

Also watch probe outcomes on digital taxes. If the US escalates there, new tariffs could widen the damage and add legal and political risk for firms and workers.

LensPower Games
TypeReporting
PublishedJuly 24, 2026
Read time3 min read
SourceIndependent
Where the facts come from

The facts in this story were first reported by Independent. What you're reading here is our take on what it means for power and for you.

Read the original at Independent
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