Why Democrats are betting big on a buck hunter

Iowa — Rob Sand got a hero’s welcome at a state deer hunting expo at the Iowa Events Center on a recent March weekend. The state’s lone Democratic statewide elected official, and Democrats’ hope for flipping the governor’s mansion for the first time in 16 years, could barely make it through the Sunday morning sea of camo-wearing, venison jerky-chomping, Busch Light tallboy-nursing fellow hunters as more than a dozen people stopped and congratulated him. But it wasn’t because of his politics. If anything, it was in spite of them.

“Rob, heckuva buck!” said one passerby. Sand was at the annual Iowa Deer Classic to enter a Green gross-scoring 209-inch buck he’d tagged earlier this season. Photos of the deer have proliferated on Trophy Bucks of Iowa and other Facebook hunting groups across the state.

“Mr. 200!” said Levi Schmitz, a Trump-voting Republican who nonetheless plans to back Sand. “You got me,” the 43-year-old state auditor responded with a grin.

As Democrats across the map continue to hunt for paths out of the metaphorical wilderness, Sand is betting that his own path to the governor’s mansion runs through his familiarity in the literal wilderness. Sand represents the kind of candidate Democrats have long sought to win on tough red terrain: an inarguably of-the-place contender whose persona and bio can help sell political views that have become a tough pitch in places where many hear “Democrat” and picture coastal elites. Iowa, a swing state through 2012, moved hard right in the Trump years as Democrats increasingly struggled to connect.

Here, Republicans have taken advantage of the culture wars in a big way for years. Retiring Sen. Joni Ernst first won in 2014 by running hard on her pig-farming, military vet bio and painting her attorney opponent as an effete outsider. Sand doesn’t run from some of his more liberal views. But like many other Democrats running this year, he’s banking that his local cultural cred will make him tougher for Republicans to caricature as a not-like-us coastal outsider. The day the expo kicked off, the avid bow hunter and fisherman’s campaign launched a “Hunting With Rob” microsite that extolls the rugged Iowa way of life. “For the first time in Iowa history, hunters, sportsmen, conservationists, and outdoor enthusiasts alike will finally have an ally in the governor’s office,” it reads.

In a state where the first day of deer season is an unofficial holiday, Sand’s strategy to center his culturally midwestern hobby rather than his Democratic brand was on full display. He dropped $30 on a glove for removing burrs, $35 on a tool that keeps hunting bows level and $69 on MAXX Step Aiders for climbing trees. And the branding appeared to be working.

“I’m super-Republican, but you got my vote,” said Tom Buckroyd, a hunter from a small community near Marshalltown wearing a “Crossbows Are Gay” T-shirt who spent roughly 20 minutes talking to Sand about hunting. As he picked at a free sample of barbecue venison jerky on a toothpick, Sand said he wasn’t surprised by his warm reception.

“Number one, it just means I shot a huge buck this year,” he told POLITICO. “But number two, I go back to culture. And we have this stupid, broken, two-choice political system. … And we are told stories about who can be right in either party. And when you find someone that’s in a party, but then also doesn’t fit that story, I think for a lot of people that is a sign of realness or a sign of authenticity about who they are.”

Why it matters: Sand’s approach reflects a significant shift in how Democrats are attempting to connect with voters in traditionally Republican areas. By embracing local culture and interests, he aims to bridge the gap between party affiliation and voter identity.

What to watch:

Sand’s continued engagement in rural events and outdoor activities.
The response from Republican challengers and their strategies against Sand.
Polling data as the election approaches to gauge voter sentiment.

Source credibility: Politico, a reliable news outlet known for its political reporting and analysis.

Published: March 21, 2026 6:00 PM

Source: Politico — https://go.noligarchy.us/Ai9hh6